I just got a request to pay to have an advertisement on a website.
Our site is one of the most authoritative in the field of rhinoplasty. Just google "rhinoplasty" and you will see - the top 5.
I looked at their site, the content was minimal, but there were advertisements there for surgeon's practices and other ads.
Now I stopped offering Rhinoplasty Nasal Surgery quite some time ago and my site has not been updated for quite some time. However, I became astonished as to what Google was listing up there high for ranking. The sites had little to no content. Many were Search Engine Optimized advertisement yellow pages to pay to get listed offering minimal content. What has google done for picking sites of value?! There is no question, I need to update the code and organization of my material, but what is on my site dwarfs the content of what I saw for quality of pubic education and material. These web optimizing Yellow Page pay for llstings have gotten the better of some of the search engines getting their promoting material up on the listings and yet offer no content other than some search engine optimization? That is a sorry state for how the market is moving. I can certainly understand listing Surgery Society limited content material, but even those sites typically offer only a page or two of detail. At last count I had over 60 pages of information on many patients.
As I get time, I will be integrating that revised section into this forum so the pubic has a place to discuss their options, how to pick a surgeon. how to evaluate nasal pictures and much more.
No I do not plan on paying for placement in that pathetic site. But it has stimulated me to act to protect the public with better sources of information.
I am looking for potential partners in this project sharing a passion for public education and protecting us from the predators out there preying on content sites and replacing them with such poor quality material.
Hope this helps,
Michael Bermant, MDLearn More About Rhinoplasty, Septoplasty, and Sculpture