This should not be construed as medical advice. I am a retired Board Certified Plastic Surgeon.
Another marketing company was trying to force themselves on me:
Every plastic surgeon should have a video to show off the before & after! we can help! call us!
but their link was to a UTube video of morphed before and after still pictures
. In other words, there was no "Before and After Video" but instead a video of Before and After Still Pictures
. So what is the big deal? Honesty in advertising is critical. A video is a powerful tool to show how the body moves, expressions, how flesh bounces, stiffness from swelling, and other factors of motion. Still pictures still have great value, but calling Before and After Still Pictures, Before and After Videos, is just deceptive. Here is a page on point: Failed Revision Gynecomastia Surgery with Extended Crater Defect Complication
. Look at the section showing before and after still pictures. The roll overs are like a morph, you can move back and forth seeing what the tissue looks like before and after. You cannot see how the tissue moves. My standard pictures show some of the problem when I ask the patient to flex or move arms up overhead. You can see there is a problem for this individual. But when looking at the movies, the degree of the problem takes on a new whole meaning. The degree of the deformity is so much worse when you can see how it moves.
I love morphs and taught how to make them more than 2 decades ago in courses at the ASPS meetings shortly after seeing Michael Jackson video. They are a powerful tool showing stills and differences in the stills. But I never called them before and after videos. I prefer my roll over web images empowering the viewer to go back and forth the before, after and in between views to critically analyze what was done. But alone, they only tell part of the story. Here is another morphing slide show showing Before After Photo Gallery of Bruising and Healing After Tummy Tuck
. Each image can be selected to the link of more detail about each patient, both photos and videos. But now compare that to this Video Belly Dancer Recovery After Tummy Tuck
to see how motion plays a more critical role in understanding the nature of the surgery and recovery. Calling still images that morph movies is just hype.
If a surgical sculpture looks good, it should also look good living life, not just in a still photograph. Calling a morph of before and after photos "before and after videos" is just deceptive and incomplete. The movement may be awesome or terrible, but the viewer is deprived of critical details that true video provides. Also bad are videos of people standing still with no movement, no expression. That is why I have spent so much time evolving my series of Standard Before and After Videos for Gynecomastia
. There are many other examples on my sites.
This is the problem with some marketing hype advertisers calling things what they are not. If you search the web for a video and only find a movie of a collection of still pictures, do not think that you are seeing the critical detail possible in what a true before and after video can show.
Come join in the discussion, share your experiences.
Hope this helps,
Michael Bermant, MD
Retired Plastic SurgeonLearn More About Plastic Surgery